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Francesco Cecere
Direttore Pianificazione e Controllo Direzionale
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Cosa dicono i clienti
Bernard Matthews Farms
" Lo Studio di Shopper Insight sviluppato con SymphonyIRI Group nel 2006 in punti vendita Iper e Super ha permesso di affiancare alla competenza di marketing di Chiquita anche il know how sul processo di decisione d’acquisto che avviene in-store, il che ha contribuito a rafforzare la posizione del brand Chiquita come leader della categoria banane anche nel canale GDO "
Maurizio Pisani
Maurizio Pisani
Chiquita

The Impact web technology is a key enabler for our daily work.

In our business it is crucial to get fast, reliable and very simple access to all the market information for all the feedbacks from all the market initiatives.

Therefore the web activities, the web technologies are vital to provide us with the right information at the right moment and the right level of granularity. This is why we used the Impact portal. We implemented this technology this year in Unilever Italy and this is an experiment we’ve done with big success.
You Need to Upgrade Your Flash Player

You Need to Upgrade Your Flash Player