The Impact web technology is a key enabler for our daily work.
In our business it is crucial to get fast, reliable and very simple access to all the market information for all the feedbacks from all the market initiatives.
Therefore the web activities, the web technologies are vital to provide us with the right information at the right moment and the right level of granularity. This is why we used the Impact portal. We implemented this technology this year in Unilever Italy and this is an experiment we’ve done with big success.
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